19.06.2026
Zhanna Deineko, Head of the Department of Media Systems and Technologies at Kharkiv National University of Radio Electronics, discussed the transformation of the creative industries and emerging professional opportunities in an interview with the Khroniky Information Agency.
The interview focused on changing employer expectations, the integration of creativity and modern technologies, and new approaches to training professionals for the creative sector. Employers increasingly value versatile specialists who can not only work with visual concepts but also use artificial intelligence tools and create 3D models, videos, animations, and interactive digital content.
Zhanna Deineko also highlighted professions emerging at the intersection of design, multimedia, digital communications, and information technology. Interdisciplinary expertise, the ability to master new tools quickly, and adaptability to technological change are becoming key competitive advantages for modern professionals.
“The demand for creative professionals will continue to grow. Companies need people who can create new meanings, generate ideas, and transform them into modern digital products,” Zhanna Deineko emphasised.
The future of the creative industries belongs to professionals who combine creativity with technological expertise and can work at the intersection of design, multimedia, artificial intelligence, and digital communications.
Read the full interview via the link.