This course is part of Meta Social Media Marketing Professional Certificate.
When you enroll in this course, you’ll:
– Gain a foundational understanding of a subject or tool;
– Develop job-relevant skills with hands-on projects;
– Earn a shareable career certificate from Meta.
What learn:
– Understand the landscape of traditional, digital, and social media marketing;
– Understand the major social media platforms, how they function, and what role they play in marketing;
– Create SMART goals, identify KPIs, and define your target audience and their customer journey;
– Choose the right social media platforms and learn how to create social media policies.